online reputation

Using Design Theory in Online Reputation Management

Design theory can be used in online reputation management to create a website that represents your business the right way. Visuals can play a huge role in perception and reputation management is all about how people perceive you. Understanding design theory is key when building a website for a business.

Colour Theory

Colour selection is a crucial part of web design. Colour combinations and shades of colours can express a different message and have an effect on users. Certain colours have universal meanings associated with them while others differ from culture to culture. For example, red is universally seen as a colour that represents warning. When choosing colours, it’s important to consider the significance of them and the role they will play in branding.

Responsive Design

Responsive design is about giving the user a good experience. Reputation management services use responsive design to make it easy for users to navigate the website. Also, a responsive design means the website should be optimized for mobile devices. Mobile-friendly websites are becoming a necessity to get higher ranking in Google, which is a big part of the reputation management job.



In web design, usually less is more. A cluttered website can give a negative response to users and affect the ranking. The use of negative space and contrast are the biggest keys to minimalistic web design. Online reputation management services understand that a minimal design is visually appealing to the users when they work on websites.

Visual Hierarchy

Visual hierarchy is about the organization and importance of the elements on the web page. Basically, it is about the order in which we see things. Reputation management services use visual hierarchy in web design to influence where people look on the page and in which order. If your content is focused on text, typography plays a significant role in visual hierarchy. Typography is the art of printed letter design. Lettering can help in achieving goals with regards to

 brand perception. Typographic hierarchy comes in 3 levels. The first should be the headline texts. These need to stand out against the other text, and use a larger font. The second level is scannable information for the reader. It consists of things like quotes or subheadings and should have a medium-sized font. The last level is used for the main body text. Of the three levels, this text should be the smallest.

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