Deciding on a name for any business can be a bit of a challenge, especially when it’s within an already thriving industry that’s full to the brim with catchy brands and titles. There’s no need to worry, however, as there are plenty of ways to discover the right name for your restaurant while staying in line with the food-based connotations known for drawing in hungry customers. Here are several tips on how to choose the best company name for your restaurant.
- Assess the dining experience that you wish to offer
First and foremost, it’s worth taking a moment to consider the exact type of dining experience that you wish to promote through your restaurant.There are hundreds of ways that food can be prepared and served so it can often be a challenge for customers to get a sense of what your restaurant is about outside of its name.
It’s a good idea take into account the cultural context of the food and preparation. For example, there’s a huge difference between a Japanese Teppanyaki restaurant and an all-you-can-eat American buffet, and it’s useful to reference a particular culture or dining experience in the title in order to reel in your intended customers.
- Incorporate your color scheme
The key to creative business namesoften lies in simplicity and relevance. If your restaurant has a heavy color scheme or decorative theme, then don’t be scared to incorporate this into its name. The result doesn’t have to be as blunt as Rouge’ or Terracotta’, especially if you don’t want to end up sounding like a handmade jewelry store but the combination of words like these with a reference to dining is often the way to go.
- Don’t shy away from your family name
Some restaurant owners are lucky enough to have a strong and memorable family name that has a naturally marketable quality to it while others unfortunately don’t possess their own readymade brand. If your name is something along the lines of Bob Smith or Simon Brown then it’s probably unwise to go down this route as you might end up sounding more like a carpet cleaning service than a restaurant. Any name is of course worth using as part of a title Simon’s Fine Dining’, for example, would be a much more marketable name that is both simple and effective.
- Look through online resources
If you’re really stuck then don’t be afraid to peruse some online resources. There are hundreds of websites designed to help with this very predicament and they can be a great way to put together ideas.
The internet is a wonderful place to brainstorm ideas and searching for existing restaurant names can be a great way to get your brain into gear.
- Comedy can be good, but only sometimes
When trying to think of the best company names,it’s easy to slip into the mind-set that a comedic play on words is the best way to get a potential customer’s attention. While this is sometimes the case with certain quirky brands it’s not something that’s recommended for all business owners as it runs the risk of turning the brand into a joke that people are more inclined to laugh at than check out for themselves. If you want people to recommend your restaurant then it needs a title that previous customers are comfortable saying to their acquaintances. A clever use of a food-related saying can be as simple as a‘Toad in the Hole’ without becoming a garish quip that’ll put people off a visit.
- Look for local landmarks
Local landmarks can be a blessing for new businesses as incorporating well-known places within a particular community into a restaurant title can make it feel like a warm and welcoming part of the local area. Always make sure that the name hasn’t been used by other businesses in the region to avoid competitive titles.
It can all seem a bit daunting when you’re deciding how to choose the best company name for your restaurant but if you take away anything from your brainstorming it should be that food, culture, and dining are the most important elements to consider and they should be the three aspects that you at least take into account during the formation of your business name.